Ad Council: Seize The Awkward

Nobody likes an awkward silence. In fact, we usually try to avoid it. But sometimes, an awkward silence can be a good time to check in with a friend about their mental health. During September, Suicide Prevention Awareness Month, the Ad Council partnered with the American Foundation for Suicide Prevention (AFSP) and the Jed Foundation for a massive, multi-platform campaign called “Seize the Awkward.”

We led the creative vision developing thought provoking, helpful videos that would inspire support for friends going through mental health struggles. The result was a series of videos that showcase the importance of seizing the awkward moment to check in, because having the conversation truly matters.

Clients: Ad Council, JED Foundation | Role: Supporting Producer | Agency: Droga5