Xfinity Reality TV Week: Social

Xfinity asked our team to think outside of the box for their annual Reality TV week: a week to celebrate the best of reality television. So we converted a sports bar into a reality TV bar because people need a space to watch the shows they love, just like sports! See more on the experiential / bar build here.

Our integrated campaign featured social teasers and posts to push our celeb features and live streams accumulating over 16MM views collectively across streams. The campaign received a merit award at The One Show.

My role: Lead Integrated Producer (Content + Experiential) | Agency: GSP