Cadenza TV Live Stream Platform

Role: Product Designer & Creative Producer (yes both. #startuplife)

Team: CTO, Head of Design

Three friends were living their best lives in LA enjoying the live music scene. Wanting to share their experience, they saw the need to bring the intimate live show experience to people worldwide. As the solo product designer working alongside the Head of Design, we built the experience from the ground up. At the end of 2019, live stream platforms for concerts were hard to come by. There was space in the market but we had to make it our own to survive. Inspired by the platforms people loved (Twitch, Instagram, YouTube) put designed for diehard music fans, we built a tasteful, bright design system and MVP with a lean team. Although my role was product designer, I pulled from my creative production background to keep the digital and marketing assets on track.