Sprint: Twice the Price Store
Format: Social, Experiential
Role: Content & Experiential Producer
Agency: Droga5
Verizon makes people pay twice as much for their unlimited plan which is silly. So we opened up an equally silly store to show just how ridiculous it is to pay twice as much. The store opened up in Queens, NY, and we placed hidden cameras throughout the store to capture the ridiculousness in real time.
