Xfinity Reality TV Week
Format: YT live stream, Social, Experiential
Role: Integrated Content & Experiential Producer
Agency: Goodby Silverstein & Partners
Xfinity asked our team to think outside of the box for their annual Reality TV week: a week to celebrate the best of reality television. So we converted a sports bar into a reality TV bar because people need a space to watch the shows they love, just like sports! See more on the experiential / bar build here. Our integrated campaign featured social teasers and posts to push our celeb features and live streams accumulating over 16MM views collectively across streams. The campaign received a merit award at The One Show.
