Trove is the social content marketplace of the future where the exchange of ideas, insights, and recommendations thrive.
User Experience Strategist
Trove is a new kind of social microblogging platform—for people who crave curiosity, learning, and meaningful connection. I was brought on as Lead Product Designer focusing on Growth and Brand to shape the onboarding experience for its first MVP release.
In partnership with the CMO and CEO, we developed personas, built a few iterations of onboarding experiences that connect directly to these personas, tested our designs with users to build the ultimate account creation flow for users.
We aimed to create a fast and emotionally engaging flow for first time users during our beta lunch that showcased Trove’s value for intentional creative social media use.
Trove Collective was a success when launched with customers reporting how necessary this type of app was in their creative lives.
