Caroline Vassiliades
Caroline Vassiliades
Caroline Vassiliades
Experience Designer & Innovation Strategist
Crafting Meaningful Experiences
for Mission-Driven Brands
Crafting Meaningful Experiences for
Mission-Driven Brands
User Experience Strategy
User Experience Design
Brand Experience
About me
About me
About me
Experiences are the way we move through the world, and they ought to be fantastic! From user experience design to content production, I design evidence-backed experiences that are inclusive, innovative, and leave a positive impact on people.
20+
content, experiential, and digital experiences
digital and physical experiences
12
years designing and producing experiences
years in tech, design, and production
6
unique products launched from concept to beta
products launched, concept to MVP
10
industries ranging from nonprofit to social media
industries from nonprofit to media
22+
unique clients across these 10 industries
clients across these 10 industries
Design Leader
Design Leader
Design Leader
Currently leading UX Design at Pantone. Previously Capital One, Kin + Carta, and startups like Trove Collective, Cadenza, and more.
Currently leading UX Design at Pantone. Previously Capital One, Kin + Carta, and startups like Trove Collective, Cadenza, and more.
Physical & Digital
Physical & Digital
Physical & Digital
Prior to the digital world, I made commercials, brand content, and built installations at agencies like Goodby Silverstein & Partners, Droga5, and Deutsch.
The brand work heavily influenced my experience in product & I thoroughly enjoy blending them.
Humans first!
Humans first!
Humans first!
I'm obsessed with this joyful life and the people we connect with. I host a podcast on vulnerable connections, build courses on design education, and lead workshops on design thinking!
What I do
What I do
What I do
From brand to product, I define the vision with you.
The User Experience: Start to Finish
From brand to product, I define the vision with you.
Whether it’s an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution to that comment someone will make about how cool and easy that product was / you gotta try it!
Whether it’s an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution to that comment someone will make about how cool and easy that product was / you gotta try it!
Whether it’s an in-person gathering or a new digital feature, I design meaningful, seamless experiences, from concept to execution to that comment someone will make about how cool and easy that product was / you gotta try it!
A design process applied to all
My Experience-to=Life Process
A design process applied to all
I use the trusty, innovative design thinking process in my product work, but I believe it can be seamlessly used for any experience work.
With this process, I build one fluid experience story across digital and physical experiences, marketing or product, that are evidence-backed (we've done our research!), user-centered (happy customers!), and have edge.
I use the trusty, innovative design thinking process in my product work, but I believe it can be seamlessly used for any experience work.
With this process, I build one fluid experience story across digital and physical experiences, marketing or product, that are evidence-backed (we've done our research!), user-centered (happy customers!), and have edge.
I use the trusty, innovative design thinking process in my product work, but I believe it can be seamlessly used for any experience work.
With this process, I build one fluid experience story across digital and physical experiences, marketing or product, that are evidence-backed (we've done our research!), user-centered (happy customers!), and have edge.
Want to learn more?
Want to learn more?
Want to learn more?
I'm a creative partner. I love people who love what they're making. What excites you? What do you want to build? Reach out!
I'm a creative partner. I love people who love what they're making. What excites you? What do you want to build? Reach out!
I'm a creative partner. I love people who love what they're making. What excites you? What do you want to build? Reach out!
Dive into the work
Dive into the
work
Cadenza TV
Cadenza TV
Cadenza TV
User Experience Design
User Experience Design
User Experience Design
Integrated Production
Integrated Production
Integrated Production
Creative Direction
Creative Direction
Creative Direction
Trove Collective
Trove Collective
Trove Collective
User Experience Design
User Experience Design
User Experience Design
Creative Direction
Creative Direction
Creative Direction
Brand Strategy
Brand Strategy
Brand Strategy
Xfinity Reality TV Week
Xfinity Reality TV Week
Xfinity Reality TV Week
Content Production
Content Production
Content Production
Event Production
Event Production
Event Production
Social Media Strategy
Social Media Strategy
Social Media Strategy
Stories On
Stories On
Stories On
Brand Strategy
Brand Strategy
Brand Strategy
Integrated Production
Integrated Production
Integrated Production
Social Media Management
Social Media Management
Social Media Management
